If you’re loyal to your Discover card, climb aboard. Discover card leads the credit card industry in customer brand loyalty for the 15th consecutive year. Why is this? Well according to the 2011 Brand Keys “Customer Loyalty Engagement Index,” examining 528 brands in 79 categories to determine the degrees of loyalty that consumers exhibit toward their favorite brands, Discover led the way in “experience” and “authentic innovation,” both of which demonstrate the strongest impact on customer decision-making, category expectations and brand engagement. With customer rewards integrated and relevant, Discover focuses on giving you added value on your purchases and making reward redemption convenient.