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By Thomas Redman, CardTrak.com

Every time consumers use their MasterCard cards between now and August 31st, they will be automatically entered for a chance to win a "Priceless" concert experience in a place where the artist of their choice got their start. Participating artists include Jon Bon Jovi, Eric Clapton and Kenny Chesney. The "MasterCard Roots of Rock Sweepstakes" will award five lucky MasterCard cardholders in the U.S. a trip for four in 2009 for a meet and greet with the artist; a tour of locations that retrace his roots; and to see him perform in concert. Locations include: New York/New Jersey area for Jon Bon Jovi; London, England for Eric Clapton; and Nashville for Kenny Chesney. Consumers can also enter for a chance to win on priceless.com. Additionally, cardholders will receive double entries for each MasterCard "PayPass" tap transaction. For more information visit: http://www.priceless.com/roots