Home News 2007 December Teen Gifts

Teen Gifts Wed, Dec 19, 2007

AddThis Social Bookmark Button By Michael McKinstry, CardTrak.com

American teens plan to purchase three gift cards, mostly store cards, this holiday season. However, about half of teens would like to receive a gift card that they can use anywhere. The new poll from First Data also reveals that 26% of teens plan to purchase more gift cards this holiday season than last. The survey found that specialty retail stores (43%) and discount stores (40%) are the top locations where teens intend to purchase gift cards. However, top locations where teens would like to receive gift cards include specialty retail stores (70%); discount stores (51%); and open-loop gift cards (50%). Additionally, one-third of teens intend to spend more than $50 on gift cards with the average total spend being $61.50. A national "Teen Gift Card Survey" by Comdata Stored Value Solutions released in August found that 98% of all teens between the ages of 14 and 19 have either bought or received a gift card. The Comdata survey also found that teens purchased almost double the number of gift cards they did in 2006 (7.6 vs. 4.3 cards - a 77% increase).

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