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"You don't have to be famous to make a difference -- just a Cardmember" is the theme of a new TV commercial for American Express. The new campaign highlights the "The Members Project" wherein AmEx cardholders come together as a community to submit project ideas for making a positive impact in the world, rate and discuss their ideas and ultimately vote and choose one idea that American Express will help bring to life with up to $5 million. The new spot brings together tennis great Andre Agassi, singer/songwriter Sheryl Crow, comedian and talk show host Ellen DeGeneres, singer Alicia Keys, and professional snowboarder and skateboarder Shaun White as they share their ideas on how to make a positive impact in the world. For more information visit: http://www.membersproject.com.
