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A recent survey found that 35% of consumers reported giving restaurant gift cards over the past holiday season and about 43% received them. Technomic said it found that nearly 70% of gift-card givers say they were a better choice than regular gifts; among restaurant gift-card recipients, 97% hope to receive them again. Of those that gave restaurant gift cards, nearly 40% plan to purchase even more of them during the next holiday season. Technomic produces the "American Express Market Brief" which tracks chain restaurant trends.
