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Arch Card Fri, Dec 2, 2005 AddThis Social Bookmark Button

By Michael McKinstry, CardTrak.com

The fast food king is giving away 22 million gift cards starting this week. McDonald's will give away $22 million worth of "Arch Cards" to jump start the national launch of its newest product. Each card will carry $1 in value. McDonald's will distribute 9 million cards to in-store customers, 8 million to American Express consumer cardholders, and 5 million cards to Southwest Airlines customers. Through December 5th, McDonald's guests will receive a free $1 "McDonald's Arch Card" with the purchase of a 3 or 5 piece "Chicken Selects" strips or any "Premium Chicken Sandwich." The $1 promotional cards can be used towards the purchase of any McDonald's menu item or towards the purchase of a reloadable "Arch Card," which is available in $5, $10, $25 and $50 denominations. McDonald's has 13,700 U.S. restaurants. For more information visit: http://www.mcdonalds.com