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An affinity debit card program has been launched that enables consumers to earn rewards for a range of charities simply by signing for their purchases instead of using a PIN. The new "Make-A-Difference Debit MasterCard," issued by Ohio-based Charter One, links cardholders with eight charities. Each of these charities has a distinctive card bearing the philanthropic organization's respective logos and images. Charter One is also making two additional cards available: a generic "Make-A-Difference MasterCard", for those who wish to give anonymously without displaying the choice charity logo; and a special card called "ONE FOR ALL" that supports all of the charity organizations within the program. Charter One will also allow existing customers to convert to a "Make-A-Difference" card from the "MegaRewards MasterCard" debit card. The participating charitable groups include: Make-A-Wish Foundation, March of Dimes, Mothers Against Drunk Driving, Leukemia and Lymphoma Society, Muscular Dystrophy Association, Big Brothers Big Sisters of America, Cure Search - National Childhood Cancer Foundation, and the Elizabeth Glaser Pediatric AIDS Foundation. For more information: http://www.charterone.com
