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The "First USA" credit card brand name is going the way of the Edsel. Bank One is officially burying the "First USA" brand name with a new ad campaign that started over the weekend. Bank One will spend $25 million in the next three months to nationally advertise the array of credit card options now available from Bank One. The ads, which feature actual customers rather than actors, highlight the wide range of reward and affinity cards available through partnerships with 1,200 corporate brands, institutions and non-profit organizations. Bank One is also notifying its current credit card customers to watch for the name changeover that will be phased in over the next few months. For more information: http://www.bankone.com.
