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When it comes to signature-only or non-PIN debit card use, VISA has seriously kicked MasterCard's butt. VISA's Check Card now has an overwhelming 79% share of the U.S. market. Last year VISA racked up more than $239 billion in domestic debit card volume compared to $62.6 billion for MasterCard. More than 100 million VISA Check Cards are now in circulation along with 35.2 million MasterMoney cards. However, the off-line (signature-based) U.S. debit card market is slowing down as the annual growth rate for 2000 declined to 30% compared to 36% for 1999, and 54% for 1998.
U.S. OFF-LINE DEBIT CARD MARKET
Purchase Volume
BRAND 1997 1998 1999 2000
VISA: $93.7b $134.7b $183.8b $239.3b
MasterCard: $16.8b $ 35.1b $ 48.2b $ 62.6b
Cards-in-Force
BRAND 1997 1998 1999 2000
VISA: 58.0m 73.8m 84.5m 100.7m
MasterCard: 22.1m 26.8m 31.3m 35.2m
b-billions m-millions
Source: CardData (www.carddata.com)
