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Are you passionate about the arts? Marketing Services Group, Inc. (MSGI) and MBNA America Bank have developed a new affinity credit card, “Entertainment Edge Platinum Plus MasterCard”, that offers cardholders entertainment benefits including show discounts, preferred seating, advanced ticket sales, and special benefits throughout the year. The total package will also include merchandise tie-ins and discounts on concessions, restaurants, accommodations and parking, offering a complete entertainment experience.
The Entertainment Edge program will initially focus on the Boston-Washington corridor - the core Broadway market, and will later expand to regional areas that have a high level of live entertainment consumers: Chicago, Los Angeles, London and Toronto.
Introduced in October, the Entertainment Edge MasterCard offers a unique opportunity. Prospective cardholders are allowed to test the first entertainment benefit, a 20% savings on tickets to the Broadway musical Parade, before applying for the card. This initial campaign will also offer a choice of three premium gifts: a Zagat’s Survey (aiding cardholders in identifying restaurants convenient to theaters and providing an overview of the menu), a STUBS Guide (providing seating charts for all New York theaters, music halls and arenas), or a tote bag.
For more details, contact MSGI (www.msginet.com) on 800-785-9944.
