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News Library - October, 1996

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WAL-MART PHONE CARD

SUMMARY: MCI and Wal-Mart have teamed up to offer a cobranded prepaid calling card offering consumers per minute rates as low as 25 cents. (Most prepaid cards carry rates of 33 cents per minute.) more

DISCOVERED PROMOTION

UMMARY: The Discover card in association with TBS Superstation and National Geographics EXPLORER TV program are rolling out the Adventure DISCOVERed promotion next month. The EXPLORER show airs exclusively Sundays at 7pm on the TBS network. more

TIME SHARE MASTERCARD

SUMMARY: First Personal Bank plc and RCI rolled out the RCI MasterCard yesterday in the U.K. which generates reward points toward various travel services. RCI is the worlds largest timeshare exchange organization with two million members and 3,000 ... more

WORLD SERIES CALLING CARD

Before the first pitch is thrown to start Game Three of the 1996 World Series, fans of the Braves and Yankees will have already received a lasting memory of the Fall Classic . MCI will present every baseball fan that walks through the gate on Tuesday, Oct. 22 ... more

GM REDEEMS ONE MILLION REBATES

SUMMARY: The General Motors MasterCard passed the one millionth redemption last week as a California woman traded a Nissan 280SX and approximately $350 in GM card earnings toward the purchase of a 1997 Pontiac Grand Prix. GM officials confirmed Friday that ... more

NATIONAL CONSUMERS WEEK KICKS OFF

"Service Signals Success" is the 1996 theme for National Consumers Week sponsored by the U.S. Office of Consumer Affairs (USOCA). Seeking to build on the themes of honesty, courtesy and fairness in the marketplace, National consumers Week 1996 will be ... more

NEW AMERICAN EXPRESS CANADIAN CARDS

SUMMARY: American Express is adding more competitive fire to the already aggressive Canadian market by introducing three new credit card products. The American Express Credit Card with Cash Back offers up to a 1% cash rebate based on purchases. more

PAN AM WORLDPASS CARD

SUMMARY: Pan American World Airways, which recently began flights between JFK and LAX and JFK and Miami, rolled out its WorldPass frequent flyer program yesterday. The program permits mileage pooling, significant mileage bonus for all classes of service and ... more

VISA TO SPONSOR NATIONAL CHILDREN'S CHARITY

In a joint announcement today, Visa U.S.A. and Children's Miracle Network (CMN) made public a sponsorship agreement between the two organizations that will benefit children throughout North America. The agreement makes Visa the newest national sponsor of ... more

ADVANTA/COMCAST EXPAND REWARDS PROGRAM

SUMMARY: Advanta National and Comcast Cellular Communications announced Thursday they are expanding the Comcast Rewards VISA program to include significantly more incentives from Philadelphia-area merchants and the Philadelphia 76ers and Flyers. Comcast ... more
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