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Best Western International, The
World's Largest Hotel Chain®, is rewarding travelers through its 2008
fall promotion.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030627/BESTWESTERNLOGO)
From September 14 - November 21, members of Best Western's Gold Crown
Club International will earn double points or double miles when they stay
two or more nights and pay with a MasterCard® card. Elite program members
earn triple points or triple miles regardless of payment method.
In addition, program members who register for the promotion and book
their hotel stay online at http://www.bestwestern.com receive a 250-point
bonus when they stay during the promotional period.
"Best Western is doubling and tripling travelers' points during the
busy fall travel season to help our most loyal guests get to their reward
faster -- whether it's a free room night over the holidays, a gas card to
help offset high prices, holiday gifts or any of our other fun redemption
items," said Dorothy Dowling, Best Western senior vice president of
marketing and sales.
"MasterCard cardholders on the road will not only find comfortable
accommodations, but also great value when they book a stay with Best
Western," said Xavier James, senior business leader, U.S. Commerce
Development, MasterCard Worldwide. "At a time when consumers are seeking
savings, this great program rewards MasterCard cardholders and loyal Best
Western guests."
Celebrating its 20th anniversary, Best Western's Gold Crown Club
International program -- which will be re-named Best Western Rewards(SM)
later this year -- is one of the industry's most generous rewards programs
and one of few that is truly international. With more than 4,000 locations
in 80 countries, Best Western makes it easy for members to earn points that
can be redeemed for global free room nights with no blackout dates, dining,
shopping and entertainment gift cards, gas cards, airline miles and more.
Rewards program members can book their award nights and purchase travel at
http://www.bestwestern.com.
To be eligible, guests must register, reside in North America, South
America, the Caribbean or Asia and be members of Gold Crown Club
International. Individuals who are not already members may join the program
prior to or during their first stay. Membership is free. To join Best
Western Rewards(SM), visit http://www.bestwesternrewards.com.
For more information on the promotion, visit
http://www.bestwestern.com/fall or call 1-800-WESTERN.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®,
providing marketing, reservations and operational support to over 4,000*
independently owned and operated member hotels in 80* countries and
territories worldwide. An industry pioneer since 1946, Best Western has
grown into an iconic brand that hosts 400,000* worldwide guests each night.
Best Western's diverse property portfolio, its greatest strength, stems
from a business model designed to give owners maximum flexibility to
address market-specific needs. Equally committed to the business and
leisure traveler, Best Western recently embarked on a five-year mission to
lead the hotel industry in customer care. Since 2004, Best Western has
served as the Official Hotel of NASCAR®. For more information or to make
a reservation, please visit http://www.bestwestern.com.
* Numbers are approximate and can fluctuate.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 18 billion
transactions each year, and provides industry-leading analysis and
consulting services to financial institution customers and merchants.
Through its family of brands, including MasterCard®, Maestro® and
Cirrus®, MasterCard serves consumers and businesses in more than 210
countries and territories. For more information go to
http://www.mastercard.com.
