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Those who have ever wondered what it
would be like to meet a rock legend and hear for themselves how they got
their start will now have a chance to do just that as part of the
“MasterCard Roots of Rock” Sweepstakes, which launches today.
Jon Bon Jovi, Eric Clapton and Kenny Chesney have teamed up with
MasterCard to offer five lucky MasterCard cardholders in the U.S. an
opportunity to win once-in-a-lifetime music experiences that money just
can’t buy. Every time consumers use their MasterCard cards between July
1 and August 31, 2008, they will be automatically entered for a chance
to win a Priceless concert experience in a place where the artist of
their choice got their start.* Grand prize packages include a trip for
four in 2009 for a meet and greet with the artist; a tour of locations
that retrace his roots; and to see him perform in concert. Locations
include: New York/New Jersey area for Jon Bon Jovi; London, England for
Eric Clapton; and Nashville for Kenny Chesney.
Consumers can also enter for a chance to win on priceless.com.
Additionally, cardholders will receive double entries for each
MasterCard® PayPass™ tap transaction.
“Consumers’ passion for their music is unmatched. Music is something
that is very individual and we know that personalization is something
consumers love to experience,” said Amy Fuller, Group Executive,
Americas Marketing MasterCard Worldwide. “With Roots of Rock, we’ve
created unparalleled music experiences with three of the world’s most
popular artists, providing consumers with an intimate perspective on
these icons that few fans will ever have.”
MasterCard has developed a fully-engaging site at priceless.com for
consumers to experience the music and has collaborated with each of the
three artists to create a virtual tour of the places where they cut
their teeth on the road to music royalty. Consumers will be able to
interactively explore these artists’ musical histories and chart each of
their rises to fame. The site also features free Universal Music Group
downloads for MasterCard cardholders while supplies last, as well as
comprehensive information on all three artists including bios, exclusive
photos, concert tour dates, links to purchase the artists’ latest albums
and to their official websites. Free video downloads from legendary PBS
series Soundstage Presented by MasterCard are also available for
MasterCard cardholders.
A fully-integrated marketing platform also launches today in support of
the promotion. It includes print, radio, out of home, online and a new
Priceless® television spot entitled, “Living It.” Additionally, 252
customer financial institutions are in the promotion via direct mail,
in-branch materials and promotional copy.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 18 billion
transactions each year, and provides industry-leading analysis and
consulting services to financial institution customers and merchants.
Through its family of brands, including MasterCard®, Maestro® and
Cirrus®, MasterCard serves consumers and businesses in more than 210
countries and territories. For more information go to www.mastercard.com.
