A Canadian company is gunning to help consumers with the ability to purchase a vehicle without ever physically stepping foot into a dealership.
Embracing e-commerce technologies, Koch Ford has created a truly 24/7, dealership-experience online, giving the customer convenience on their terms.
Their online dealership never closes. The unique, 24/7 platform allows consumers to casually browse inventory, chat with live operators, and reserve or purchase a vehicle, all from the convenience of their laptop.
Using the online “Reserve” option, consumers reserve a vehicle with a refundable 1% deposit (whereas traditional dealers require a $2500 deposit). This helps to prevent other customers from purchasing the vehicle that the buyer is interested in.
Online deposits are risk-free and money-back guaranteed. They allow consumers to book a test drive, negotiate pricing, go through all the terms, and to address any potential questions or issues without purchasing the vehicle in full.
The “Purchase Vehicle” option directs consumers to use a major credit card or a Paypal account to complete their transaction. Consumers have the choice of paying the vehicle’s total online or speaking with a representative to complete the financial terms.
The Koch Auto Group will be rolling out the new e-commerce platform across their dealerships, starting with Edmonton’s Koch Ford Lincoln and DK Ford in Leduc.